The Art of Persuasive Communication

Persuasive communication is about your audience rather than about you, the communicator. Our communication falls short when we focus on our needs, our objectives, and our product, rather than those of the listener, because the listener isn't interested in you, they are interested in themselves. Yet how often do we endure boring presentations, sales pitches and meetings where the presenter or speaker talks about themselves and then wonders why they were unsuccessful at communicating their point? I argue it is because they haven't connected with their audience. Persuasion is about connecting with the audience through presenting an argument that addresses the (emotional) needs and objectives of the audience. In this Communications Inspirations we provide four tips on the art of persuasive communication that have the potential to instantly improve your communication skills.

Effective Communication!  Structure is Key!

How you structure your communication has a huge influence on its effectiveness.  Highly effective communication is structured to "tell them what you are going to tell them, tell them, tell them what you told them". The reality is there is a little bit more to it than that, but not much. In this edition of Inspirations we provide a framework for structuring effective communication.

Four C's for Effective Communication

For a skill that is of vital importance, most business communication, whether written or verbal, formal or informal, is poor. It's dull, overtly technical, lacking in consistency, confusing, and verbose. It doesn't have to be! In this Inspirations I provide four tips, the four "C's", for effective communication.